NFT auction becomes a worldwide viral hit.
On December 21, 2021, the very first SMS in history with the message “Merry Christmas” was auctioned off by Vodafone as Non-Fungible Token (NFT). Vodafone donated the proceeds to the United Nations Refugee Agency (UNHCR). The campaign was a success for Vodafone not only because of the auction proceeds. The earned media reach and media equivalent value in particular were gigantic.
As lead agency, we successfully implemented this “first mover project” from the initial idea to creation and final implementation.
World Wide Media Coverage - PR & Media Campaigning
With a unique mix of technology, fascination, inventiveness, relevance & timing, we have achieved a global media impact on all channels – without a large media investment.
Over 1,000 press clippings with 755 million total reach for Germany with a media value of around €4.3 million.
Within one week we reached all German citizens 10 times.
Over 2,000 press clippings with 2 billion total reach internationally.
Case Video
"Thanks to the work of Daniel Sack and his agency team, we were able to turn a powerful idea using blockchain technology into reality for a good cause in a very short time. In my 14 years at Vodafone, there has never been a project that has achieved such a large, global reach without a high media investment.
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